A New Beginning.
Starting May 2020, We are slowing down from producing full, seasonal  collections to instead releasing a single, highly curated look every month.
Each look may consist of between one and three pieces, depending on the season and style. 
By moving to this approach it allows us to place more focus on the essential pieces for your wardrobe and develop those individual items with greater love and attention than we could ordinarily. 
Furthermore, it serves to reduce the amount of waste produced through the creation of full collections. It is our intention to do the very best we can to develop the brand in a responsible way. 

Yeon was born and raised in Seoul, South Korea.Inspired from an early age by her mother, an avid home sewer, Yeon does not recall a time when she was not creating. By age twelve, highly skilled on the sewing machine, Yeon began reimagining her clothes by using her mother's leftover fabrics.

Despite the wishes of her old-fashioned father, at twenty-one, with a strong desire to learn English and to see the world, Yeon moved to New York City to pursue her dreams.

While at Parsons, Yeon interned with Thakoon and Proenza Schouler. In 2009, prior to graduation, she interned with the design team at Donna Karan Collection. In 2017, Yeon launched her namesake label, spending two years researching and developing exquisite fabrics and apprenticing with the world's best artisans in France.

Yeon designs with a small team in her Greenwich Street Atelier in New York City. From there, each pattern, thoughtfully considered, is brought to life in France. Yeon designs for modern women who appreciate hand-craft, exquisite fabrics and slow fashion. Her pieces are meant to be collected, lived in and cherished for a lifetime.





Angelina Jolie wearing Yeon Macrame pleated silk skirt. 


Jessica Alba wearing Yeon fil coupe trench coat. 

 Cara Taylor wearing Yeon micro pleated top and skirt for Moda Operandi Editorial shoot.